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bystander newsstand


re / branding

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6’x8’, 35 pages print,
motion graphics, sketch up, branding, type design, graphic
(December 2019)
︎︎︎︎︎︎︎︎︎
The goal of this proposal is to rebrand a newsstand which based on the  MTA subway reserch book. In the subway station, only newsstand stays there and watch people come and go. Newsstand is also similar to bystander, who will try to speak up and always be there.
此作品以MTA research book為基礎,紐約地鐵一年四季、三百六十五天全年無休的通勤,也是世界最有歷史性的地鐵之一,但當人們想到紐約地鐵只想到髒亂和惡臭,也成為了紐約地鐵的負面形象了。

透過重新設計報攤,以「減塑」為目標,設計不提供包裝的自動販賣機, 希望乘客可以自備環保袋買商品, 並且以「局外人 / bystander」為名,警惕乘客們不要當局外人,讓紐約地鐵可以保持乾淨,給地鐵一個全新乾淨的形象。

















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